Nature of business: The mission of Reykjavik University is to create and communicate knowledge, in order to increase the competitiveness of individuals, firms and society as a whole, while at the same time enhancing the quality of life of our students and staff. Our aim is to make Reykjavik University the center for international research collaborations in Europe and across the Atlantic. The university consists of five academic schools: School of Law, School of Business, School of Health and Education, School of Computer Science and the School of Science and Engineering. Reykjavik University is a community of over 3000 students and over 500 full time and part time employees. About half of all instructors at RU are active in Icelandic industry, and about 10% are guest instructors from overseas. Academic programs at Reykjavik University are innovative, based on internationally recognized models, and continually under review and improvement. Today, the University offers almost 700 courses a year, over 500 at the undergraduate level and 160 at the masters level, and thus seeks to meet the needs of students and industry in Iceland and abroad. Reykjavik University will be fully bilingual (English and Icelandic) by the beginning of 2010. The Reykjavik University MBA is an intensive two-year general management program with dual focus – firstly on rigorous training in all aspects of business administration and secondly on developing personal capabilities to make participants effective leaders, innovators and entrepreneurs. A new generation of leaders need both technical business skills and the ability to achieve results in a multicultural setting. Therefore we’ve designed an MBA program with a strong international perspective: All courses are conducted in English and more than 2/3 of the courses are tought by foreign faculty from some of the best European and American business schools.